News & Views

Ellie Gummer

Liftshare Week 2016 set to jump start car sharing

Norwich-based sharing economy pioneers Liftshare launch Liftshare Week 2016 next week – an annual celebration of all things car sharing related; to promote the environmental, financial and social benefits of sustainable travel.

Liftshare Week 2016 runs from 3rd-9th October. Encouraging people to ‘give it a go’ for the first time, the social enterprise is offering £250 in a prize draw to anyone who joins and sends a request to share message to another user between 28th September and 12th October.

Anyone can get involved, whether or not they have a car, by signing up for free at either Liftshare.com and finding a match for any journeys they make. Those in the car can then decide to either share the driving, or make a contribution toward the petrol – and as no profit is being made, there’s no impact on motor insurance. Liftshare has 500,000 currently active members, who between them share over a million trips each month.

Liftshare’s 700 corporate clients will be taking on the campaign to help boost sharing and combat traffic issues in their areas; including Jaguar Land Rover, SEStran, Centrica, Arla Foods, and AstraZeneca.

Car sharing has hit the headlines recently following the success of both James Corden’s Carpool Karaoke web series, and Peter Kay’s Car Share TV show. The LiftshareWeek.com website is Carpool Karaoke themed for 2106, with downloadable posters featuring Adele, Stevie Wonder, Elton John and Rod Stewart for individuals with an interest in sustainability issues to print off and post up in their local area.

“There has never been a better time to try car sharing to work. There are more people offering and seeking lifts than ever before and so you have a great chance of finding a perfect match. Feedback from our members shows that once you start sharing you are very unlikely to want to go back to driving alone every day.” said Ali Clabburn, Liftshare Founder and MD, adding “With rising fuel prices and 38 million empty seats on the road every rush hour, Liftshare Week is a great opportunity to give it a try and see how much you like it.”