News & Views

Jenna Cane


Sharing Economy UK, the trade body representing and championing UK’s sharing economy businesses, has announced the latest recipients of its ‘TrustSeal’ – the world’s first trust kitemark for the industry.

Car sharing companies easyCar and Drivy are the third wave of firms to successfully meet the TrustSeal principles of Good Practice. This followed a rigorous application process and scrutiny by an advisory panel of independent, world-leading sharing economy industry experts.

The TrustSeal is an independently awarded kitemark that gives consumers confidence that each platform upholds good standards which protect consumers in key areas including digital identity, insurance, customer help and support.

Richard Laughton, CEO of easyCar, said:

“We’ve spent a great deal of time and effort establishing technologies and processes to give our members comfort that they can trade safely with each other.

“We’re delighted to have this effort recognised and hope that, as other companies adopt the TrustSeal standard, people will use sharing platforms more and more readily to save money in a social way.”

Katy Medlock, Head of UK for Drivy, said:

"We're pleased that the Trust Seal Award has recognised our efforts to ensure a positive experience for our customers. As more and more people choose to share their assets, particularly personal ones such as their home or car, it is important to have a recognised standard of quality.

“We are strongly behind the Sharing Economy's industry standards to help demonstrate these important values and encourage the sharing ethos."

20 July 2018

Notes to Editors:

Case studies from this round’s TrustSeal winners are available on request.

For any Sharing Economy UK or company interview requests, please get in touch with CBI Press Office – or on 0207 395 8239.

About the TrustSeal

The Sharing Economy TrustSeal was established in 2016 by Sharing Economy UK in partnership with the Skoll Centre for Social Entrepreneurship at Oxford University’s Saïd Business School. The aim of the TrustSeal is to help build trust and enable all everyone involved to understand their responsibilities.

The first kitemark of its kind, its sets global standards for sharing economy companies. There are six qualifying Good Practice Principals which sets out minimum standards for sharing economy businesses to ensure that they act with integrity and maintain professional standards.

The six performance criteria, outlined by world-class business and sharing economy experts, are assessed over 6 broad principles of good practice including:

  1. Identity and Credential Verification
  2. Transparent Communications and Pricing
  3. Participant Help and Support
  4. Security and Data Protection
  5. Insurance and Guarantees
  6. Peer Reviews

The Independent Advisory Panel which considers all applications for the TrustSeal accreditation is made up of business leaders including:

• Rachel Botsman (sharing economy expert)

• Graeme Trudgill (Executive Director of BIBA)

• Alison Hastings (former BBC Trustee and Chair of Editorial Standards Committee)

• Trevor Pearce CBE (former Director General of the Serious Organised Crime Agency)

• Mark Gallagher (Founding Partner of Pagefield Communications and former Executive Director of ITN, Camelot and ITV).

For more detail on TrustSeal please visit

About Sharing Economy UK

Sharing Economy UK (‘SEUK’) is the trade body representing and championing the UK’s sharing economy industry – from some of the world’s most influential sharing economy businesses to innovative and industry-defining start-ups.

The sharing economy involves using internet technologies to connect distributed groups of people and organisations to make better use of goods, skills, services, capital and spaces, sharing ‘access’ and so reducing the need for ‘ownership’. Sharing economy businesses help individuals to better utilise their assets, helping make downtime uptime.

For more detail about Sharing Economy UK please visit

For the latest Sharing Economy news, follow Sharing Economy UK on Twitter (@SharEconUK).

About the CBI

In March 2017, Sharing Economy UK entered into close collaboration with the CBI, the UK’s most influential business organisation. While SEUK maintains its name and distinct voice, the CBI provides SEUK with operational support and advises on key policy and business challenges facing the sector.

Across the UK, the CBI speaks on behalf of 190,000 businesses of all sizes and sectors. The CBI’s corporate members together employ nearly 7 million people, about one third of private sector-employees. With offices in the UK as well as representation in Brussels, Washington, Beijing and Delhi, the CBI communicates the British business voice around the world.

Media Contact:

CBI Press Office is available 24 hours a day on 0207 395 8239, or email: Follow the CBI on Twitter (@CBItweets).